T. D. (Dave) McGovern is the initial editor of **Executive Exchange - Insights for Smarter Leadership** website. Dave is also responsible for the global strategy for marketing to C-level executives through a marketing initiative focused on this audience. Dave has served in a number of marketing, advertising and integrated marketing communications assignments at IBM. He was the original advertising manager for the IBM PC when the product was introduced in the early eighties and was responsible for the “Little Tramp” campaign in both the United States and Europe. Prior to joining IBM, Dave was a news reporter and broadcaster for several West Coast radio stations.
The postings on this site are my own and don’t necessarily represent IBM’s positions, strategies or opinions.